Built for the Athletes Who Build Communities

We’re relaunching the Cuore Ambassador Program — and we’re looking for the right people, not the most people. If you’re deeply embedded in the cycling or endurance sports community in the US and believe in performance gear made the right way, we want to hear from you.

This is a performance-driven, one-year partnership. Spots are limited to 1–2 ambassadors per territory. Applications are open for one month.

Ambassador Benefits

  • 10% Commission

    Earn 10% on all referred orders that go into production, valid for the first full year of each customer relationship you bring to Cuore.

  • Your First Kit

    Receive a complimentary jersey through the Cuore Amore program to start — made to order, custom fit, just for you.

  • Full Ambassador Kit

    Hit $25K in referred revenue and unlock access to an exclusive annual team store where you can order a full custom Cuore Amore ambassador kit.

How It Works

1
Apply

Fill out the application below. Tell us about yourself, your community, and why Cuore is a fit.

2
Get Selected

We review all applications and select 1–2 ambassadors per territory. Decisions are communicated within two weeks of the window closing.

3
Start Representing

Receive your Cuore Amore jersey and unique referral link. Drive referrals, show up at events, and represent the brand in your market.

4
Unlock Your Ambassador Kit

Reach $25K in referred revenue and earn access to the exclusive ambassador team store for a full custom Cuore Amore kit.

Who We’re Looking For

  • Embedded in the Community

    You’re actively involved in local cycling, triathlon, or endurance sports — through clubs, events, coaching, or content creation.

  • Based in a Priority Market

    We’re prioritizing California, Texas, and Florida for this launch. Strong connections in other markets are welcome — apply and tell us your story.

  • Driven by Performance

    You believe in quality gear and have a track record of introducing teammates, clients, or followers to brands you trust and stand behind.

Applications Close in One Month.

Spots are extremely limited. If you’re serious about representing Cuore in your market, now is the time to apply.

FAQs

What territories are you prioritizing?

We are currently focused on California, Texas, and Florida. If you’re based elsewhere and have a strong, active community connection in endurance sports, we still encourage you to apply.

How many ambassadors will you select?

We are targeting 1–2 ambassadors per priority territory. This is intentional — we want a close, high-quality partnership with each ambassador, not a large network of passive affiliates.

How does the 10% commission work?

You’ll receive a unique referral link or code. When someone places an order through your referral and it goes into production, you earn 10% commission. This commission applies for the first full year of that customer’s relationship with Cuore.

What does the complimentary jersey include?

All selected ambassadors receive one complimentary jersey through the Cuore Amore program — our made-to-order, custom-fit collection. You’ll select your design and it will be tailored to your measurements.

What is the $25K ambassador kit threshold?

Ambassadors who refer $25,000 or more in orders that go into production within their contract year earn access to an exclusive team store where they can order a full custom Cuore Amore ambassador kit. This store opens once per year.

Is the program automatically renewed?

No. The ambassador program is a one-year commitment with no automatic renewal. Renewal decisions are made based on performance, activity, and mutual fit at the end of the contract year.

What are the activity expectations?

We expect ambassadors to be actively driving referrals and representing the brand at events and within their communities. Specific expectations — which may include minimum referral activity, event presence, or content support — will be outlined in the ambassador agreement.