CUORE Stories
Pedaling Through Pages: stories about life on and off the bike.
In a world full of stories, we want to tell the most exciting, unique and overwhelming ones about our teams and clubs, give insights about our business and factory and inspire you to become part of our CUORE community. Unclip from pedals, lean back and immerse yourself in our CUORE stories.
CUORE and Bicimax: A New Partnership for Spain ...
CUORE is taking the next step in the Iberian market with a new local partner: Bicimax.
CUORE and Bicimax: A New Partnership for Spain ...
CUORE is taking the next step in the Iberian market with a new local partner: Bicimax.
Gold, Silver, Bronze, Pro, Comp, Original: How ...
Gold, Silver, Bronze. Pro, Comp, Original. Six words that show up on nearly every product page, and most people only half know what they mean. This breaks down what's actually...
Gold, Silver, Bronze, Pro, Comp, Original: How ...
Gold, Silver, Bronze. Pro, Comp, Original. Six words that show up on nearly every product page, and most people only half know what they mean. This breaks down what's actually...
VELOX CYCLING – BETWEEN GLACIERS AND SUMMITS
In the heart of the Tyrolean Oberland, surrounded by mountains, alpine passes and some of the most beautiful roads in the Alps, a new cycling team was born in 2026.
VELOX CYCLING – BETWEEN GLACIERS AND SUMMITS
In the heart of the Tyrolean Oberland, surrounded by mountains, alpine passes and some of the most beautiful roads in the Alps, a new cycling team was born in 2026.
WATTWOMEN PINZGAU: RIDING TOGETHER
How three friends turned after-work rides into a female cycling community: Maria tells us the story of WattWomen Pinzgau.
WATTWOMEN PINZGAU: RIDING TOGETHER
How three friends turned after-work rides into a female cycling community: Maria tells us the story of WattWomen Pinzgau.
Cult Status, Home Turf & Pure Passion: Finn Sat...
When Finn Sattler lines up at this year's Allgäu Triathlon, his journey comes full circle. He'll be one of the athletes racing at the very front, wearing his perfectly tailored...
Cult Status, Home Turf & Pure Passion: Finn Sat...
When Finn Sattler lines up at this year's Allgäu Triathlon, his journey comes full circle. He'll be one of the athletes racing at the very front, wearing his perfectly tailored...
Introducing the Black Forest ULTRA Trail Run
Anyone who runs in the Black Forest, Germany feels it immediately: this region was made for trail running. Feldberg, Schauinsland, Stübenwasen and Hinterwaldkopf offer everything a trail runner could wish...
Introducing the Black Forest ULTRA Trail Run
Anyone who runs in the Black Forest, Germany feels it immediately: this region was made for trail running. Feldberg, Schauinsland, Stübenwasen and Hinterwaldkopf offer everything a trail runner could wish...
808project: More than events
808project brings people together through sport, travel and community. CUORE supports their events with custom apparel made for moments that last.
808project: More than events
808project brings people together through sport, travel and community. CUORE supports their events with custom apparel made for moments that last.
CUORE x Tour de Suisse: The Best for the Best
The Tour de Suisse enters a historic new chapter. As the exclusive supplier of the leader apparel, we will provide the jerseys worn only by the very best of the...
CUORE x Tour de Suisse: The Best for the Best
The Tour de Suisse enters a historic new chapter. As the exclusive supplier of the leader apparel, we will provide the jerseys worn only by the very best of the...
The Long Way There
Two Dirt Squad riders. One weekend in Stillwater, Oklahoma. A 50-mile gravel race, a 100-mile gravel race, and a 50k ultramarathon run the day before the bike. This is what...
The Long Way There
Two Dirt Squad riders. One weekend in Stillwater, Oklahoma. A 50-mile gravel race, a 100-mile gravel race, and a 50k ultramarathon run the day before the bike. This is what...
2026 Buffalo Ride
CUORE is proud to support the 2026 Buffalo Ride in partnership with World Bicycle Relief and fellow campaign partners, helping raise funds for a cause that creates real, practical change.
2026 Buffalo Ride
CUORE is proud to support the 2026 Buffalo Ride in partnership with World Bicycle Relief and fellow campaign partners, helping raise funds for a cause that creates real, practical change.
Zona Pressi – Ten Days That Stay With You
Welcome to Zona Pressi – ten days in Mallorca, two teams, and everything that makes a training camp unforgettable.
Zona Pressi – Ten Days That Stay With You
Welcome to Zona Pressi – ten days in Mallorca, two teams, and everything that makes a training camp unforgettable.
Cape Epic – When two riders become a real team
Some races are remembered because of the result. Others because of everything you experience on the way there. The Cape Epic definitely belongs to the latter category.
Cape Epic – When two riders become a real team
Some races are remembered because of the result. Others because of everything you experience on the way there. The Cape Epic definitely belongs to the latter category.
Crit Racing – Full Gas, Precision, and No Room ...
Tight circuits, high speeds, pure adrenaline: crit racing is one of the most intense disciplines in cycling.
Crit Racing – Full Gas, Precision, and No Room ...
Tight circuits, high speeds, pure adrenaline: crit racing is one of the most intense disciplines in cycling.
Gold Pro Jersey: On the Line with Liv Factory R...
Liv Factory Racing returns for 2026 with a new signing: Maddie Munro, one of the most decorated young cross-country racers in the American system. She opens her elite season February...
Gold Pro Jersey: On the Line with Liv Factory R...
Liv Factory Racing returns for 2026 with a new signing: Maddie Munro, one of the most decorated young cross-country racers in the American system. She opens her elite season February...
Hearthouse – Where Performance Meets Aesthetics
A cycling team from Düsseldorf that doesn’t just race, but truly lives the sport – with a distinct vision of how modern cycling should look and feel.
Hearthouse – Where Performance Meets Aesthetics
A cycling team from Düsseldorf that doesn’t just race, but truly lives the sport – with a distinct vision of how modern cycling should look and feel.
Winning Against the Odds: How Preparation, Mind...
Some victories follow the script. Others rewrite it entirely. When Pat Eddy crossed the line to win the Australian Road Cycling Championship, it was more than a national title.
Winning Against the Odds: How Preparation, Mind...
Some victories follow the script. Others rewrite it entirely. When Pat Eddy crossed the line to win the Australian Road Cycling Championship, it was more than a national title.
Giant Factory Off Road Team: 2026 Season Kit
Giant Factory Off Road Team heads into the 2026 UCI World Cup season in Cuore. The team races in four products from the Gold Pro line: the Gold Pro Jersey,...
Giant Factory Off Road Team: 2026 Season Kit
Giant Factory Off Road Team heads into the 2026 UCI World Cup season in Cuore. The team races in four products from the Gold Pro line: the Gold Pro Jersey,...
Meet Nova — Our New AI Design Assistant
Our AI Design Assistant engages in a natural conversation with our customers, asks the right questions, and automatically creates a clear, structured design briefing.
Meet Nova — Our New AI Design Assistant
Our AI Design Assistant engages in a natural conversation with our customers, asks the right questions, and automatically creates a clear, structured design briefing.
CUORE is the official clothing partner of the M...
FREIBURG MARATHON and CUORE share the same passion: sports, quality, and the goal of offering the best—from performance to unique memories afterwards.
CUORE is the official clothing partner of the M...
FREIBURG MARATHON and CUORE share the same passion: sports, quality, and the goal of offering the best—from performance to unique memories afterwards.
Cuore and USA Cycling: Celebrating an Extraordi...
From Tokyo to Paris, our journey with USA Cycling has been one of passion, precision, and performance. Since 2021, Cuore has proudly served as the official apparel partner of USA...
Cuore and USA Cycling: Celebrating an Extraordi...
From Tokyo to Paris, our journey with USA Cycling has been one of passion, precision, and performance. Since 2021, Cuore has proudly served as the official apparel partner of USA...
Stronger Together: CUORE Supports the GBI Ladie...
CUORE is proud to support the GBI Ladies Transalp 2025 powered by LIV, raising funds for research on endometriosis – affecting millions of women worldwide.
Stronger Together: CUORE Supports the GBI Ladie...
CUORE is proud to support the GBI Ladies Transalp 2025 powered by LIV, raising funds for research on endometriosis – affecting millions of women worldwide.
Le Pressi: Friendship, Coffee, and the Joy of R...
Le Pressi first discovered CUORE at the Ötztal Cycling Marathon and was convinced by the endless design possibilities and the personal exchange.
Le Pressi: Friendship, Coffee, and the Joy of R...
Le Pressi first discovered CUORE at the Ötztal Cycling Marathon and was convinced by the endless design possibilities and the personal exchange.
The Dirt Squad: More Than a Jersey
The Dirt Squad is more than a cycling team—it’s a family built on shared miles, genuine support, and unforgettable gravel adventures. From pre-race dinners to cheering each other across finish...
The Dirt Squad: More Than a Jersey
The Dirt Squad is more than a cycling team—it’s a family built on shared miles, genuine support, and unforgettable gravel adventures. From pre-race dinners to cheering each other across finish...
Fifty Years, Eight Friends, Six Days of Gravel ...
When Bill Rigler started planning his 50th birthday, he didn’t picture candles or cake—he imagined gravel. The result? A six-day cycling adventure through the golden terrain of Girona, Spain, with...
Fifty Years, Eight Friends, Six Days of Gravel ...
When Bill Rigler started planning his 50th birthday, he didn’t picture candles or cake—he imagined gravel. The result? A six-day cycling adventure through the golden terrain of Girona, Spain, with...
Praties: Where Aussie Grit Meets Big Dreams
Meet Praties Cycling Team—Australia’s rising force in women’s cycling. Discover how this powerhouse development squad is shaping the future of the sport, one rider at a time.
Praties: Where Aussie Grit Meets Big Dreams
Meet Praties Cycling Team—Australia’s rising force in women’s cycling. Discover how this powerhouse development squad is shaping the future of the sport, one rider at a time.
Gold Pro Woven Bib Short: When Innovation Trans...
Our Gold Pro Woven Bib Short is a completely new approach to performance and materials when it comes to custom cycling apparel.
Gold Pro Woven Bib Short: When Innovation Trans...
Our Gold Pro Woven Bib Short is a completely new approach to performance and materials when it comes to custom cycling apparel.
SV Kirchzarten: Supporting the Next MTB Generation
For a strong team spirit, the right cycling apparel is naturally important – so it's all the more exciting that the kids of the Lexware Junior Team have been training...
SV Kirchzarten: Supporting the Next MTB Generation
For a strong team spirit, the right cycling apparel is naturally important – so it's all the more exciting that the kids of the Lexware Junior Team have been training...
Nebula Triathlon Team: Building a Community, Em...
When it came to choosing a performance partner, Nebula wanted more than just great triathlon kit. They were looking for a brand that shared their values
Nebula Triathlon Team: Building a Community, Em...
When it came to choosing a performance partner, Nebula wanted more than just great triathlon kit. They were looking for a brand that shared their values
CUORE x Bike Republic Sölden – At home in the m...
Learn more about the vibrant community of Bike Republic Sölden in Austria and get one of the exclusive CUORE bike socks in the Bike Republic design.
CUORE x Bike Republic Sölden – At home in the m...
Learn more about the vibrant community of Bike Republic Sölden in Austria and get one of the exclusive CUORE bike socks in the Bike Republic design.
Pedal to Empower – Pedaling Together for Educat...
The global movement initiated by World Bicycle Relief brings people together with one goal: to empower women and girls in rural regions through bicycles. Join in – on World Bicycle...
Pedal to Empower – Pedaling Together for Educat...
The global movement initiated by World Bicycle Relief brings people together with one goal: to empower women and girls in rural regions through bicycles. Join in – on World Bicycle...
Jonathan Guisolan: Chasing History on the Velod...
Imagine riding your bike non-stop for six hours at an average speed of 46.1 km/h. That exactly was the goal of Swiss triathlete and time trial specialist Jonathan Guisolan.
Jonathan Guisolan: Chasing History on the Velod...
Imagine riding your bike non-stop for six hours at an average speed of 46.1 km/h. That exactly was the goal of Swiss triathlete and time trial specialist Jonathan Guisolan.
CUORE x Trek Future Racing: A Partnership for t...
Supporting young talent at the highest level is a heartfelt mission for Bernd Reutemann and the team at Trek Future Racing, supported by CUORE.
CUORE x Trek Future Racing: A Partnership for t...
Supporting young talent at the highest level is a heartfelt mission for Bernd Reutemann and the team at Trek Future Racing, supported by CUORE.
Marder Stop&Go Mountain Bike Team – Competitive...
A team with such high standards also needs top-tier gear. When it came to choosing their outfitter, one thing was clear: quality comes first and CUORE is the right partner.
Marder Stop&Go Mountain Bike Team – Competitive...
A team with such high standards also needs top-tier gear. When it came to choosing their outfitter, one thing was clear: quality comes first and CUORE is the right partner.
Track Team Denmark - A new chapter in track cyc...
Track cycling is fast, tactical and mercilessly precise - but there is often a much bigger story behind success on the track.
Track Team Denmark - A new chapter in track cyc...
Track cycling is fast, tactical and mercilessly precise - but there is often a much bigger story behind success on the track.
La Cicla x Cuore
This year’s custom Cuore kits were designed to reflect the dynamic Colombian landscape. From vibrant greens to earthy tones, the design captures the ever-changing scenery riders experience throughout the journey.
La Cicla x Cuore
This year’s custom Cuore kits were designed to reflect the dynamic Colombian landscape. From vibrant greens to earthy tones, the design captures the ever-changing scenery riders experience throughout the journey.
Introducing the Gold Pro Speed Suit: The Next E...
At CUORE, we are obsessed with speed. Every stitch, every seam, and every fabric choice in our gear is meticulously crafted to push the limits of performance - like in...
Introducing the Gold Pro Speed Suit: The Next E...
At CUORE, we are obsessed with speed. Every stitch, every seam, and every fabric choice in our gear is meticulously crafted to push the limits of performance - like in...
Discover the Lake and Alps region: a paradise f...
Breathtaking landscapes, glistening lakeshores and majestic mountains - and all this on a road or gravel bike? That's exactly what awaits you in the Lake and Alps region.
Discover the Lake and Alps region: a paradise f...
Breathtaking landscapes, glistening lakeshores and majestic mountains - and all this on a road or gravel bike? That's exactly what awaits you in the Lake and Alps region.
Your alpine cycling adventure in Ötztal
Such an outstanding cycling destination also deserves the right equipment - and CUORE is proud to be the producer of the official cycling clothing of the Ötztal.
Your alpine cycling adventure in Ötztal
Such an outstanding cycling destination also deserves the right equipment - and CUORE is proud to be the producer of the official cycling clothing of the Ötztal.
RennRad magazine and Radclub: a strong communit...
A strong community can also be recognised by its identity. This is exactly where CUORE comes into play as the producer of the official RennRad jersey.
RennRad magazine and Radclub: a strong communit...
A strong community can also be recognised by its identity. This is exactly where CUORE comes into play as the producer of the official RennRad jersey.
CUORE and Bike to Work: Pedaling together
CUORE is proud to be an official partner of “Bike to Work” - the largest health and cycling promotion campaign in Switzerland.
CUORE and Bike to Work: Pedaling together
CUORE is proud to be an official partner of “Bike to Work” - the largest health and cycling promotion campaign in Switzerland.
Joie de vivre on two wheels - The Josef Ambs wi...
Learn more about how wine, sport and style go together and complement each other.
Joie de vivre on two wheels - The Josef Ambs wi...
Learn more about how wine, sport and style go together and complement each other.
Konny Looser triumphs again at the Desert Dash ...
The Desert Dash in Namibia is one of the toughest touchstones for athletes. If anyone knows how to excel at this epic event, it's Swiss mountain biker Konny Looser.
Konny Looser triumphs again at the Desert Dash ...
The Desert Dash in Namibia is one of the toughest touchstones for athletes. If anyone knows how to excel at this epic event, it's Swiss mountain biker Konny Looser.
Taylor Knibb Clinches Inaugural T100 Triathlon ...
American triathlete Taylor Knibb delivered a stellar performance this past weekend, securing victory at the inaugural T100 Triathlon World Championship in Dubai.
Taylor Knibb Clinches Inaugural T100 Triathlon ...
American triathlete Taylor Knibb delivered a stellar performance this past weekend, securing victory at the inaugural T100 Triathlon World Championship in Dubai.
Bont Cycling Shoes in CUORE Jerseys: The Ultima...
One crucial yet often overlooked piece of equipment is the humble cycling shoe. Designing cycling Jerseys for Bont symbolizes the powerful connection between world-class apparel and footwear.
Bont Cycling Shoes in CUORE Jerseys: The Ultima...
One crucial yet often overlooked piece of equipment is the humble cycling shoe. Designing cycling Jerseys for Bont symbolizes the powerful connection between world-class apparel and footwear.
Where Coffee Meets Cycling: La Fabrica & Espres...
Along with their passion for the small details and emphasis on luxury, the team of La Fabrica and Espresso Mafia is giving you a world class cycling and coffee experience...
Where Coffee Meets Cycling: La Fabrica & Espres...
Along with their passion for the small details and emphasis on luxury, the team of La Fabrica and Espresso Mafia is giving you a world class cycling and coffee experience...
Female Cycling Base: To support women in cycling
The different shades of red of the Female Cycling Base jerseys have a real recognition effect and ensure that the girls are highly visible on the road. Learn more about...
Female Cycling Base: To support women in cycling
The different shades of red of the Female Cycling Base jerseys have a real recognition effect and ensure that the girls are highly visible on the road. Learn more about...
Cycling Paradise on Sylt
Last year, the vintage event Cycling Paradise attracted cycling enthusiasts to the island - including cycling legend Erik Zabel. This year, the event is taking place as a bike tour for everyone.
Cycling Paradise on Sylt
Last year, the vintage event Cycling Paradise attracted cycling enthusiasts to the island - including cycling legend Erik Zabel. This year, the event is taking place as a bike tour for everyone.
USA Cycling Team shines in CUORE Apparel
We are incredibly proud to celebrate the USA Cycling Team’s remarkable achievements at the Paris competition - all in CUORE kit.
USA Cycling Team shines in CUORE Apparel
We are incredibly proud to celebrate the USA Cycling Team’s remarkable achievements at the Paris competition - all in CUORE kit.
Ride with Passion: Our special jersey for the T...
In a special jersey produced especially for the Tour of Austria, the riders of Ride with Passion became a real colorful highlight and stood out from the field of riders.
Ride with Passion: Our special jersey for the T...
In a special jersey produced especially for the Tour of Austria, the riders of Ride with Passion became a real colorful highlight and stood out from the field of riders.
ISCHGL x CUORE: Perfect for your next sports ad...
This is where imposing mountain peaks, a high alpine valley and all kinds of exciting activities meet first-class cycling and lifestyle clothing.
ISCHGL x CUORE: Perfect for your next sports ad...
This is where imposing mountain peaks, a high alpine valley and all kinds of exciting activities meet first-class cycling and lifestyle clothing.