The Tour de Suisse is one of the great monuments of the international cycling calendar. Year after year, it brings world-class athletes to Swiss roads, combines outstanding sporting performance with impressive landscapes, and serves as the final major benchmark for many teams before one of the biggest races of the season – the Tour de France.
In 2026, the Tour de Suisse will open a new chapter: for the first time, women and men will race on the same day. An innovative format that combines sporting equality, greater closeness to the audience and an even more intense cycling experience. Five days, ten stages, two races and one shared goal: to make cycling modern, visible and tangible.
Four Jerseys. Four Stories. One Standard.
The leader jerseys of the Tour de Suisse are far more than just race apparel. They are the most visible symbols of the race, worn by the riders who fight their way to the front, day after day.
The yellow jersey stands for the overall lead – and therefore for consistency, tactical skill and endurance. The green jersey recognises the strongest climbers. The blue jersey belongs to the fastest riders in sprint classifications and stage finishes. And the white jersey represents the future of cycling: the best young riders.
Only the world’s best cyclists get to wear these jerseys. And that is exactly why it is so special for us at CUORE to be able to equip them in 2026.
CUORE Becomes Exclusive Supplier of the Leader Apparel
We are very pleased that CUORE will be the exclusive supplier of the Tour de Suisse leader apparel in 2026. This means that some of the best riders in the world will compete in the Tour de Suisse wearing our products – at the highest level, under the toughest conditions and in the spotlight of the international cycling world.
For us, this partnership connects two strong Swiss cycling worlds: the Tour de Suisse as one of the most renowned and important stage races in Switzerland – and CUORE as a global performance and custom brand with deep Swiss roots in team sports.
The partnership grew from an existing connection and shared projects in the Swiss cycling environment. This closeness is part of our DNA: close to teams, clubs, athletes and riders. Because great partnerships often start on short paths – and grow where trust, passion and a shared ambition come together.
Where Innovation Meets Performance
In a race like the Tour de Suisse, every detail matters. Material, fit, comfort and function must not only convince during the design process, but also on the road – at high intensity, in changing conditions and on stages where every second counts.
This is where the new approach of the Tour de Suisse meets CUORE’s ambition. The Tour de Suisse is rethinking its format, while CUORE is rethinking performance apparel: with technical materials, modern fits and individual solutions for teams, clubs and athletes worldwide.
For us, innovation means constantly questioning and developing products further. How does a jersey fit under race conditions? How does a material feel after several hours in the saddle? How do function, comfort and design come together in a product that performs when it matters most?
We Are On Site in Bad Ragaz
On 19 June, CUORE will be on site at the Tour de Suisse stage in Bad Ragaz. At our stand, we will show who we are, what makes us unique as a custom brand and what possibilities we offer for teams, clubs and companies.
We will bring our latest styles, selected references and insights into our work around individual cycling apparel. We look forward to exciting conversations, new contacts and a day full of cycling atmosphere in Eastern Switzerland.
Come by, get to know CUORE personally and experience the Tour de Suisse up close.
We look forward to seeing you!
